“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model

Makoto Abe
Makoto Abe
[email protected]
Graduate School of Economics, The University of Tokyo, Bunkyo-ku, Tokyo 113-0033, Japan
Search for more papers by this author

Makoto Abe

[email protected]

Graduate School of Economics, The University of Tokyo, Bunkyo-ku, Tokyo 113-0033, Japan

Search for more papers by this author

Published Online:23 Jun 2008https://doi.org/10.1287/mksc.1090.0502

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mksc.1090.0502-sm.pdf (35 KB)

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Volume 28, Issue 3

May-June 2009

Pages 403-615

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Received:June 29, 2006
Accepted:December 07, 2007
Published Online:June 23, 2008

Cite as

Makoto Abe, (2008) “Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model. Marketing Science 28(3):541-553.

https://doi.org/10.1287/mksc.1090.0502

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“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model

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