Good Empirical Generalizations

Patrick Barwise
Patrick Barwise
London Business School
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London Business School

Published Online:1 Aug 1995https://doi.org/10.1287/mksc.14.3.G29

Abstract

As well as being generalizations based on repeated empirical evidence, good empirical generalizations have five other characteristics: scope, precision, parsimony, usefulness, and a link with theory.

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Volume 14, Issue 3_supplement

August 1995

Pages G1-G236

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Published Online:August 01, 1995

Cite as

Patrick Barwise, (1995) Good Empirical Generalizations. Marketing Science 14(3_supplement):G29-G35.

https://doi.org/10.1287/mksc.14.3.G29

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Good Empirical Generalizations

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Volume 14, Issue 3_supplement

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