Focus On Authors

Will J. Armstrong (“Two Centuries of Innovations and Stock Market Bubbles”) is an assistant professor of finance at the Rawls College of Business, Texas Tech University. His research broadly studies how prices are affected by dynamic market forces such as capital flows, arbitrage constraints, and information events. His research has been published in the Journal of Financial Economics, Journal of Financial and Quantitative Analysis, and Management Science.

Hernán A. Bruno (“Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior”) is a professor of marketing and digital environment at the University of Cologne. He studies policies related to targeting, pricing, branding, and advertising using company transaction data and data from market research surveys.

Javier Cebollada (“Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior”) is an associate professor of marketing at the Public University of Navarre. His interests are the marketing activity in new channels and how consumers behave on them. He is also interested in the influences of economics and psychology on marketing.

Pradeep K. Chintagunta (“Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior”) is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the Booth School of Business at the University of Chicago. He is interested in development marketing, studying the role of marketing in economic development. In addition he is interested in empirically studying consumer, agent, and firm behavior.

Timothy Derdenger (“An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints”) is an associate professor of marketing and strategy at Carnegie Mellon’s Tepper School of Business and was the Frank and Helen Risch Faculty Development Professor in Business; he also coordinates the Technology Leadership Track for Tepper MBA students who’s interest lead them to employment in technology firms. He earned his Ph.D. in economics from the University of Southern California and a B.B.A. from the George Washington University. His research interests are divided into two areas: the study of high-technology and sports markets; within these markets his research focuses on the marketing and strategy associated with a given product or product line. He has publications in the Journal of Marketing Research, Marketing Science, Management Science, Customer Needs and Solutions, and Quantitative Marketing and Economics. He is also an avid golfer and a former four year collegiate golf scholarship recipient.

Ramarao Desiraju (“Optimal Design of Return Policies”) is a professor of marketing at the University of Central Florida. He received a B.Tech. in electronics from the Indian Institute of Technology, Madras, and a Ph.D. in marketing from the University of Florida. His research employs quantitative models and techniques to understand marketing issues and some of his earlier work has appeared in Marketing Science, Management Science, Production and Operations Management, InternationalJournal of Research in Marketing, Journal of Economics and Management Strategy, and MarketingLetters. He is a past recipient of the William R. Davidson award for the best paper in the Journal ofRetailing, and the MSI/H. Paul Root award for the best paper in the Journal of Marketing.

Bart Devoldere (“Two Centuries of Innovations and Stock Market Bubbles”) is a business model innovation expert and is affiliated with Vlerick Business School, TNO, and TomorrowLab. He won the prestigious I.C.M. Doctoral Fellowship grant from the Intercollegiate Center for Management Science and obtained his Ph.D. from Ghent University. He was a visiting scholar at the Mays Business School, Texas A&M University.

Ali Umut Guler (“Inferring the Economics of Store Density from Closures: The Starbucks Case”) is an assistant professor of marketing at Koc University. He holds an MBA from the University of California San Diego Rady School of Management and a Ph.D. in marketing from the London Business School. His research focuses on theory-driven empirical models of store entry and pricing in retail.

Haresh Gurnani (“Optimal Design of Return Policies”) is the Benson–Pruitt Professor, Area Chair, and Program Director at Wake Forest University. He received his Bachelor’s degree in mechanical engineering from the Indian Institute of Technology, New Delhi, and his Master’s and Ph.D. from Carnegie Mellon University; he was previously the Leslie O. Barnes Professor in the Department of Management at the University of Miami, where he served as Chair of the Management Department and on the University’s Research Council, Graduate Council, and the Provost’s Universitywide Advisory Promotion Board. He has received several research and teaching awards, including the William W. Cooper award for the Best Doctoral Dissertation in the area of business and economics at Carnegie Mellon University, the Cowan Faculty Research award at Wake Forest University, the University of Miami Excellence in Teaching nomination, Best Professor of Management award from the World Education Congress, and the Franklin Prize for Teaching Excellence at the Hong Kong University of Science and Technology; in 2015, two of his papers received the best paper award sponsored by the M&SOM Society at INFORMS, and by the IIE Society. His articles have been accepted in journals such as Management Science, MarketingScience, Journal of Marketing Research, Journal of International Business Studies, Manufacturing andService Operations Management, Production and Operations Management, Journal of Retailing, NavalResearch Logistics, IIE Transactions, etc. He has served on review panels for the National Science Foundation, the Department of Homeland Security, and is the founding department editor at Production and Operations Management.

Sanjay Jain (“Pricing and Product Design for Vice Goods: A Strategic Analysis”) is a professor and the O.P. Jindal Distinguished Chair of Marketing at the Naveen Jindal School of Management, University of Texas at Dallas. His research interests are in the area of competitive strategy, behavioral economics, and experimental game theory. His research has been published in the Journal of Marketing Research, Marketing Letters, Marketing Science and Management Science. He is an associate editor for Management Science and Marketing Science. He also serves on the editorial board of the Journal of Marketing Research.

Krista J. Li (“Pricing and Product Design for Vice Goods: A Strategic Analysis”) is an assistant professor of marketing at the Kelley School of Business at Indiana University. She received her Master’s degree in international relations and economics from Yale University and her doctoral degree in marketing at Texas A&M University. She uses game-theoretic and empirical methods to examine how firms strategically make product design decisions and how firms use customers’ purchase history data to target customers with tailored products and prices. Her research has appeared in Marketing Science, Management Science, and the Journal of Marketing.

Xiao Liu (“An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints”) is an assistant professor of marketing at the Stern School of Business, New York University. She received her B.S. in finance from Tsinghua University and her Ph.D. in marketing from Carnegie Mellon University, Tepper School of Business. Her research focuses on quantitative marketing and empirical industrial organization, with a particular interest in consumer financial service innovations and machine learning. Her current methodological approach applies parallel computing techniques to data on a large scale and multimedia tools to unstructured data. She is the recipient of the 2014 Marketing Science Institute Alden G. Clayton Doctoral Dissertation Proposal Competition award and the 2014 INFORMS Society for Marketing Science Doctoral Dissertation Proposal Competition award.

Jihwan Moon (“Explaing Bundle-Framing Effects with Signaling Theory”) is a lecturer/assistant professor of marketing at UNSW Sydney. His research interests are in the areas of pricing, product line, bundling, signaling, healthcare, advertising, etc. He focuses on how firms effectively communicate with consumers and how firms and consumers make optimal decisions in uncertain environments. His works have been published in Marketing Science and the Journal of Business & Economic Statistics.

Amin Sayedi (“Real-Time Bidding in Online Display Advertising”) is an assistant professor of marketing at the Foster School of Business, University of Washington. He received his Ph.D. from the Tepper School of Business at Carnegie Mellon University. His research interests lie in the intersection of marketing and technology. He is currently working on problems relating to online advertising and social media marketing. He has worked for Microsoft Research and Yahoo Research in the past and is the coinventor of two patents on online advertising.

Steven M. Shugan (“Explaing Bundle-Framing Effects with Signaling Theory”), the University of Florida McKethan–Matherly Eminent Scholar & Professor, is a former editor-in-chief of Marketing Science, co-editor of the Journal of Business, and senior editor of International Research in Marketing. Formerly an assistant professor at the University of Rochester and a full professor at the University of Chicago, he has a Ph.D. in quantitative methods from Northwestern University. An INFORMS fellow and Inaugural Fellow of the Society for Marketing Science, he has several best paper awards (including twice–Marketing Science, Journal of Marketing, Journal of Retailing, finalist–Journal of Service Research, finalist–Journal of Marketing Research), and best teaching awards. He has consulted for over 20 firms and testified as an expert in over a dozen legal matters. He has written commercial software.

Alina Sorescu (“Two Centuries of Innovations and Stock Market Bubbles”) is a professor of marketing and the Paula and Steve Letbetter ’70 Chair in Business at the Mays Business School, Texas A&M University. Her research interests lie on the marketing-finance interface with a focus on innovation, branding, and business models. She has published in and serves on the editorial boards of Marketing Science, Journal of Marketing Research, Journal of Marketing, and the Journal of the Academy of Marketing Science.

Sorin M. Sorescu (“Two Centuries of Innovations and Stock Market Bubbles”) is a professor of finance and the Ruby and Earle A. Shields Jr. ’41 Chair in Investment Advising at the Mays Business School, Texas A&M University. His research studies short sales and informational content of security prices, asset management, market efficiency, and macro finance. His research appears in the Journal of Finance, the Journal of Financial Economics, the Review of Financial Studies, the Journal of Financial and Quantitative Analysis, the Journal of Marketing, the Journal of Financial Markets, the Journal of International Money and Finance, and the Journal of Money, Credit and Banking.

Baohong Sun (“An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints”) is the Dean’s Distinguished Chair Professor of Marketing at the Cheung Kong Graduate School of Business (CKGSB); she also directs CKGSB’s Customer Information Management Center; prior to joining CKGSB, she was the Carnegie Bosch Professor of Marketing at the Tepper School of Business, Carnegie Mellon University. She received her Ph.D. from the University of Southern California and a B.A. from Renmin University. Her research focuses on rational and strategic consumer choices and dynamic structural models, dynamic and interactive marketing mix and customer information management, and, most recently, on modeling dynamic and inter-dependent consumer decisions on e-commerce and social media platforms. She is the recipient of numerous awards for research and teaching, including the 2008 finalist for the John D.C. Little Best Paper award at INFORMS, the 2006 MBA George Leland Bach Teaching award, and the 2005 CART Research Frontier award for Innovative Research at Carnegie Mellon University; she also serves on the editorial boards of the Journal of Marketing Research, Marketing Science, and the Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deere, and IBM; an active contributor to media discussions on current business issues, her research has been cited in The Economist, the New York Times, the Wall Street Journal, Time, and Bloomberg, among others.

Thanh Tran (“Optimal Design of Return Policies”) is an associate professor of marketing at the University of Central Oklahoma. He earned a Ph.D. in marketing from the University of Central Florida. He also holds a Master of Arts degree in marketing and management from the University of Warsaw, and a Master of Science degree in industrial biotechnology from the Warsaw University of Technology. His research interests include marketing strategies, distribution channels, and emerging online mechanisms.

Raluca M. Ursu (“The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions”) is an assistant professor of marketing at New York University, Stern School of Business. She received a Bachelor’s in economics and mathematics from Mount Holyoke College and a Ph.D. in economics from the University of Chicago. Her research interests focus on the areas of industrial organization, quantitative marketing, and consumer search, with an emphasis on online markets.