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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Two Centuries of Innovations and Stock Market Bubbles

Pages:507–529

Published Online:July 16, 2018

https://doi.org/10.1287/mksc.2018.1095

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The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions

Pages:530–552

Published Online:June 29, 2018

https://doi.org/10.1287/mksc.2017.1072

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Real-Time Bidding in Online Display Advertising

Pages:553–568

Published Online:June 12, 2018

https://doi.org/10.1287/mksc.2017.1083

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An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

Pages:569–591

Published Online:July 4, 2018

https://doi.org/10.1287/mksc.2017.1080

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Pricing and Product Design for Vice Goods: A Strategic Analysis

Pages:592–610

Published Online:July 3, 2018

https://doi.org/10.1287/mksc.2017.1082

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Inferring the Economics of Store Density from Closures: The Starbucks Case

Pages:611–630

Published Online:July 4, 2018

https://doi.org/10.1287/mksc.2017.1078

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Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

Pages:631–648

Published Online:July 12, 2018

https://doi.org/10.1287/mksc.2018.1088

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Optimal Design of Return Policies

Pages:649–667

Published Online:July 10, 2018

https://doi.org/10.1287/mksc.2018.1094

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Explaining Bundle-Framing Effects with Signaling Theory

Pages:668–681

Published Online:July 18, 2018

https://doi.org/10.1287/mksc.2018.1097

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Focus on Authors

Free Access
Focus On Authors

Pages:682–684

Published Online:August 8, 2018

https://doi.org/10.1287/mksc.2018.1119

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:August 8, 2018

https://doi.org/10.1287/mksc.2018.eb.v37n4

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