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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns

Pages:333–355

Published Online:May 9, 2018

https://doi.org/10.1287/mksc.2017.1079

Preview Abstract
Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings

Pages:356–381

Published Online:June 1, 2018

https://doi.org/10.1287/mksc.2018.1089

Preview Abstract
A Model of Two-Sided Costly Communication for Building New Product Category Demand

Pages:382–402

Published Online:June 7, 2018

https://doi.org/10.1287/mksc.2017.1071

Preview Abstract
On the Use of Overt Anti-Counterfeiting Technologies

Pages:403–424

Published Online:May 3, 2018

https://doi.org/10.1287/mksc.2017.1081

Preview Abstract
Learning from Online Social Ties

Pages:425–444

Published Online:April 30, 2018

https://doi.org/10.1287/mksc.2017.1076

Preview Abstract
Consumer Choice and Market Outcomes Under Ambiguity in Product Quality

Pages:445–468

Published Online:April 9, 2018

https://doi.org/10.1287/mksc.2017.1069

Preview Abstract
Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers

Pages:469–483

Published Online:May 2, 2018

https://doi.org/10.1287/mksc.2018.1084

Preview Abstract
The Misuse of Accounting-Based Approximations of Tobin’s q in a World of Market-Based Assets

Pages:484–504

Published Online:May 23, 2018

https://doi.org/10.1287/mksc.2018.1093

Preview Abstract

Focus on Authors

Focus On Authors

Pages:505–506

Published Online:June 26, 2018

https://doi.org/10.1287/mksc.2018.1110

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