Research Articles

Advertising to Early Trend Propagators: Evidence from Twitter

Pages:177–199

Published Online:January 30, 2018

https://doi.org/10.1287/mksc.2017.1062

Competition and Crowd-Out for Brand Keywords in Sponsored Search

Pages:200–215

Published Online:January 29, 2018

https://doi.org/10.1287/mksc.2017.1065

Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations

Pages:216–235

Published Online:January 17, 2018

https://doi.org/10.1287/mksc.2017.1050

Personalization in Email Marketing: The Role of Noninformative Advertising Content

Pages:236–258

Published Online:February 27, 2018

https://doi.org/10.1287/mksc.2017.1066

The Evolution of Influence Through Endogenous Link Formation

Pages:259–278

Published Online:March 12, 2018

https://doi.org/10.1287/mksc.2017.1077

A Dynamic Model of Repositioning

Pages:279–293

Published Online:March 29, 2018

https://doi.org/10.1287/mksc.2017.1075

What Are We Really Good At? Product Strategy with Uncertain Capabilities

Pages:294–309

Published Online:March 21, 2018

https://doi.org/10.1287/mksc.2017.1068

Behavior-Based Pricing in Marketing Channels

Pages:310–326

Published Online:March 27, 2018

https://doi.org/10.1287/mksc.2017.1070

Focus on Authors

2017 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers

Free Access
2017 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers

Pages:329–331

Published Online:April 20, 2018

https://doi.org/10.1287/mksc.2018.1087

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