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Research Articles
Advertising to Early Trend Propagators: Evidence from Twitter
Pages:177–199
Published Online:January 30, 2018
Competition and Crowd-Out for Brand Keywords in Sponsored Search
Pages:200–215
Published Online:January 29, 2018
Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations
Pages:216–235
Published Online:January 17, 2018
Personalization in Email Marketing: The Role of Noninformative Advertising Content
Pages:236–258
Published Online:February 27, 2018
The Evolution of Influence Through Endogenous Link Formation
Pages:259–278
Published Online:March 12, 2018
What Are We Really Good At? Product Strategy with Uncertain Capabilities
Pages:294–309
Published Online:March 21, 2018
Focus on Authors
2017 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers
Free Access
2017 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers
Pages:329–331
Published Online:April 20, 2018
