Behavior-Based Pricing in Marketing Channels

Krista J. Li
Corresponding Author
Krista J. Li
[email protected]
http://orcid.org/0000-0002-5037-9202
Kelley School of Business, Indiana University, Bloomington, Indiana 47405
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Krista J. Li

Corresponding Author

Krista J. Li

[email protected]

http://orcid.org/0000-0002-5037-9202

Kelley School of Business, Indiana University, Bloomington, Indiana 47405

Search for more papers by this author

Published Online:27 Mar 2018https://doi.org/10.1287/mksc.2017.1070

Supplemental Material

mksc.2017.1070-sm.pdf (112 KB)

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Volume 37, Issue 2

March-April 2018

Pages 177-331

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Received:July 06, 2016
Accepted:September 02, 2017
Published Online:March 27, 2018

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Krista J. Li (2018) Behavior-Based Pricing in Marketing Channels. Marketing Science 37(2):310-326.

https://doi.org/10.1287/mksc.2017.1070

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