Competition and Crowd-Out for Brand Keywords in Sponsored Search

Andrey Simonov
Corresponding Author
Andrey Simonov
[email protected]
http://orcid.org/0000-0002-3238-9829
Columbia University, New York, New York 10027
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,
Chris Nosko
Chris Nosko
[email protected]
Amazon, Inc., Seattle, Washington 98109
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,
Justin M. Rao
Justin M. Rao
[email protected]
HomeAway, Inc., Austin, Texas 78703
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Andrey Simonov

Corresponding Author

Andrey Simonov

[email protected]

http://orcid.org/0000-0002-3238-9829

Columbia University, New York, New York 10027

Search for more papers by this author

Chris Nosko

[email protected]

Amazon, Inc., Seattle, Washington 98109

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Justin M. Rao

[email protected]

HomeAway, Inc., Austin, Texas 78703

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Published Online:29 Jan 2018https://doi.org/10.1287/mksc.2017.1065

Supplemental Material

mksc.2017.1065-sm.pdf

The replication files for this article are available HERE.

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Volume 37, Issue 2

March-April 2018

Pages 177-331

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Received:September 30, 2015
Accepted:June 22, 2017
Published Online:January 29, 2018

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Andrey Simonov, Chris Nosko, Justin M. Rao (2018) Competition and Crowd-Out for Brand Keywords in Sponsored Search. Marketing Science 37(2):200-215.

https://doi.org/10.1287/mksc.2017.1065

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Competition and Crowd-Out for Brand Keywords in Sponsored Search

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