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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial—Introducing A New Section—Marketing Science: Frontiers

Pages:1–4

Published Online:February 2, 2018

https://doi.org/10.1287/mksc.2018.1091

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Research Articles

Open Access
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery

Pages:5–21

Published Online:September 11, 2017

https://doi.org/10.1287/mksc.2017.1051

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Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Pages:22–53

Published Online:January 12, 2018

https://doi.org/10.1287/mksc.2017.1047

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Some Customers Would Rather Leave Without Saying Goodbye

Pages:54–77

Published Online:January 9, 2018

https://doi.org/10.1287/mksc.2017.1057

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Super Bowl Ads

Pages:78–96

Published Online:October 5, 2017

https://doi.org/10.1287/mksc.2017.1055

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Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Pages:97–122

Published Online:November 8, 2017

https://doi.org/10.1287/mksc.2017.1060

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Informal Lending in Emerging Markets

Pages:123–137

Published Online:December 6, 2017

https://doi.org/10.1287/mksc.2017.1061

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Selling Your Product Through Competitors’ Outlets: Channel Strategy When Consumers Comparison Shop

Pages:138–152

Published Online:January 10, 2018

https://doi.org/10.1287/mksc.2017.1063

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A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data

Pages:153–171

Published Online:January 8, 2018

https://doi.org/10.1287/mksc.2017.1064

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Focus On Authors

Free Access
Focus On Authors

Pages:172–175

Published Online:February 23, 2018

https://doi.org/10.1287/mksc.2018.1085

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:February 23, 2018

https://doi.org/10.1287/mksc.2018.eb.v37n1

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