Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
Published Online:11 Sep 2017https://doi.org/10.1287/mksc.2017.1051
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Volume 37, Issue 1
January-February 2018
Pages 1-175, ii
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- Received:February 09, 2016
- Accepted:March 15, 2017
- Published Online:September 11, 2017
Copyright © 2017, The Author(s)
Cite as
Hannes Datta, George Knox, Bart J. Bronnenberg (2017) Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery. Marketing Science 37(1):5-21.
https://doi.org/10.1287/mksc.2017.1051
Keywords
