Nobel Prize Winner

Research Articles

Mobile Money in Tanzania

Pages:815–837

Published Online:November 7, 2017

https://doi.org/10.1287/mksc.2017.1027

Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment

Pages:838–861

Published Online:September 28, 2017

https://doi.org/10.1287/mksc.2017.1045

Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control

Pages:862–878

Published Online:September 13, 2017

https://doi.org/10.1287/mksc.2017.1040

Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response

Pages:879–907

Published Online:November 10, 2017

https://doi.org/10.1287/mksc.2017.1058

Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy

Pages:908–930

Published Online:August 3, 2017

https://doi.org/10.1287/mksc.2017.1035

Pharmaceutical Product Recalls: Category Effects and Competitor Response

Pages:931–943

Published Online:July 25, 2017

https://doi.org/10.1287/mksc.2017.1054

Competitive Price Targeting with Smartphone Coupons

Pages:944–975

Published Online:October 20, 2017

https://doi.org/10.1287/mksc.2017.1042

Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising

Pages:976–998

Published Online:August 30, 2017

https://doi.org/10.1287/mksc.2017.1053

Pricing with Prescheduled Sales

Pages:999–1014

Published Online:November 6, 2017

https://doi.org/10.1287/mksc.2017.1052

Focus On Authors

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:December 13, 2017

https://doi.org/10.1287/mksc.2017.eb.v36n6

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