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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews

Pages:645–665

Published Online:August 18, 2017

https://doi.org/10.1287/mksc.2017.1043

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Competitive Mobile Geo Targeting

Pages:666–682

Published Online:May 23, 2017

https://doi.org/10.1287/mksc.2017.1030

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Prominent Attributes Under Limited Attention

Pages:683–698

Published Online:July 10, 2017

https://doi.org/10.1287/mksc.2017.1037

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Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Pages:699–725

Published Online:July 31, 2017

https://doi.org/10.1287/mksc.2017.1039

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The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors

Pages:726–746

Published Online:August 21, 2017

https://doi.org/10.1287/mksc.2017.1048

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Product Quality in a Distribution Channel with Inventory Risk

Pages:747–761

Published Online:July 11, 2017

https://doi.org/10.1287/mksc.2017.1041

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Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Pages:762–779

Published Online:June 20, 2017

https://doi.org/10.1287/mksc.2017.1044

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Pay-as-You-Wish Pricing

Pages:780–791

Published Online:April 3, 2017

https://doi.org/10.1287/mksc.2017.1032

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Marketing Budget Allocation Across Countries: The Role of International Business Cycles

Pages:792–809

Published Online:July 14, 2017

https://doi.org/10.1287/mksc.2017.1046

Preview Abstract

Focus On Authors

Free Access
Focus On Authors

Pages:810–812

Published Online:October 12, 2017

https://doi.org/10.1287/mksc.2017.1067

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