Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

• Chenxi Li

  Chenxi Li

  [email protected]

  School of Economics and Management, Beihang University, 100191 Beijing, China; and School of Management, Fudan University, 200433 Shanghai, China

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  ,
• Xueming Luo

  Corresponding Author

  Xueming Luo

  [email protected]

  http://orcid.org/0000-0002-5009-7854

  Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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  ,
• Cheng Zhang

  Cheng Zhang

  [email protected]

  School of Management, Fudan University, 200433 Shanghai, China

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  ,
• Xiaoyi Wang

  Xiaoyi Wang

  [email protected]

  School of Management, Zhejiang University, 310058 Hangzhou, China

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