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Research Articles
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
Pages:471–499
Published Online:May 11, 2017
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Pages:500–522
Published Online:April 20, 2017
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
Pages:523–541
Published Online:June 19, 2017
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
Pages:542–564
Published Online:June 15, 2017
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
Pages:565–589
Published Online:May 2, 2017
First-Mover Advantage Through Distribution: A Decomposition Approach
Pages:590–609
Published Online:May 1, 2017
Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
Pages:610–625
Published Online:March 31, 2017
Open Access
The Effect of Retail Distribution on Sales of Alcoholic Beverages
Pages:626–641
Published Online:June 13, 2017
