Optimizing Click-Through in Online Rankings with Endogenous Search Refinement

Babur De los Santos
Corresponding Author
Babur De los Santos
[email protected]
John E. Walker Department of Economics, Clemson University, Clemson, South Carolina 29634
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Sergei Koulayev
Sergei Koulayev
[email protected]
Consumer Financial Protection Bureau, Washington, DC 20552
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Babur De los Santos

Corresponding Author

Babur De los Santos

[email protected]

John E. Walker Department of Economics, Clemson University, Clemson, South Carolina 29634

Search for more papers by this author

,

Sergei Koulayev

Sergei Koulayev

[email protected]

Consumer Financial Protection Bureau, Washington, DC 20552

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Published Online:15 Jun 2017https://doi.org/10.1287/mksc.2017.1036

Supplemental Material

mksc.2017.1036-sm.pdf

The replication files for this article are available HERE.

cover image Marketing Science

Volume 36, Issue 4

July-August 2017

Pages 471-643

Article Information

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Received:June 19, 2013
Accepted:September 05, 2016
Published Online:June 15, 2017

Copyright © 2017, INFORMS

Cite as

Babur De los Santos, Sergei Koulayev (2017) Optimizing Click-Through in Online Rankings with Endogenous Search Refinement. Marketing Science 36(4):542-564.

https://doi.org/10.1287/mksc.2017.1036

Keywords