Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants

Stephan Seiler
Corresponding Author
Stephan Seiler
[email protected]
Graduate School of Business, Stanford University, Stanford, California 94305
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,
Fabio Pinna
Fabio Pinna
[email protected]
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Stephan Seiler

Corresponding Author

Stephan Seiler

[email protected]

Graduate School of Business, Stanford University, Stanford, California 94305

Search for more papers by this author

Fabio Pinna

[email protected]

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Published Online:2 May 2017https://doi.org/10.1287/mksc.2017.1026

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The replication files for this article are available HERE.

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Volume 36, Issue 4

July-August 2017

Pages 471-643

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Received:August 04, 2014
Accepted:September 16, 2016
Published Online:May 02, 2017

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Stephan Seiler, Fabio Pinna (2017) Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants. Marketing Science 36(4):565-589.

https://doi.org/10.1287/mksc.2017.1026

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Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants

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