Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Eric M. Schwartz
Corresponding Author
Eric M. Schwartz
[email protected]
Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
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,
Eric T. Bradlow
Eric T. Bradlow
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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,
Peter S. Fader
Peter S. Fader
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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Eric M. Schwartz

Corresponding Author

Eric M. Schwartz

[email protected]

Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109

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Eric T. Bradlow

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

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Peter S. Fader

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

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Published Online:20 Apr 2017https://doi.org/10.1287/mksc.2016.1023

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The replication files for this article are available HERE.

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Volume 36, Issue 4

July-August 2017

Pages 471-643

Article Information

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Information

Received:December 16, 2013
Accepted:March 29, 2016
Published Online:April 20, 2017

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Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader (2017) Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments. Marketing Science 36(4):500-522.

https://doi.org/10.1287/mksc.2016.1023

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Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

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Volume 36, Issue 4

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