First-Mover Advantage Through Distribution: A Decomposition Approach

References

• Alpert FH, Kamins MA (1995) An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands. J. Marketing 59(4):34–45.Crossref, Google Scholar
• Ataman MB, van Heerde HJ, Mela CF (2010) The long-term effect of marketing strategy on brand sales. J. Marketing Res. 47(5):866–882.Crossref, Google Scholar
• Batra R, Ray ML (1986) Situational effects of advertising repetition: The moderating influence of motivation, ability, and opportunity to respond. J. Consumer Res. 12(4):432–445.Crossref, Google Scholar
• Bishop D (2010) From shelf to sale. NACS Magazine (May).Google Scholar
• Bohlmann JD, Golder PN, Mitra D (2002) Deconstructing the pioneer’s advantage: Examining vintage effects and consumer valuations of quality and variety. Management Sci. 48(9):1175–1195.Link, Google Scholar
• Bonanno G (1987) Location choice, product proliferation and entry deterrence. Rev. Econom. Stud. 54(1):37–45.Crossref, Google Scholar
• Boulding W, Christen M (2003) Sustainable pioneering advantage? Profit implications of market entry order. Marketing Sci. 22(3):371–392.Link, Google Scholar
• Boulding W, Christen M (2009) Pioneering plus a broad product line strategy: Higher profits or deeper losses? Management Sci. 55(6):958–967.Link, Google Scholar
• Boulding W, Staelin R (1993) A look on the cost side: Market share and the competitive environment. Marketing Sci. 12(2):144–166.Link, Google Scholar
• Brickley JA, Dark FH (1987) The choice of organizational form: The case of franchising. J. Financial Econom. 18(2):401–420.Crossref, Google Scholar
• Bronnenberg B, Dhar S, Dubé J (2009) Brand history, geography, and the persistence of brand shares. J. Political Econom. 117(1):87–115.Crossref, Google Scholar
• Brown C, Lattin J (1994) Investigating the relationship between time in market and pioneering advantage. Management Sci. 40(10):1361–1369.Link, Google Scholar
• Bucklin RE, Siddarth S, Silva-Risso JM (2008) Distribution intensity and new car choice. J. Marketing Res. 45(4):473–486.Crossref, Google Scholar
• Carman JM (1970) Correlates of brand loyalty: Some positive results. J. Marketing Res. 7(1):67–76.Crossref, Google Scholar
• Carpenter G, Nakamoto K (1989) Consumer preference formation and pioneering advantage. J. Marketing Res. 26(3):285–298.Crossref, Google Scholar
• Caves RE, Murphy WF (1976) Franchising: Firms, markets, and intangible assets. Southern Econom. J. 42(4):572–586.Crossref, Google Scholar
• Cooper L, Nakanishi M (1988) Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (Kluwer Academic Publishers, Boston).Crossref, Google Scholar
• Denstadli J, Lines R, Grønhaug K (2005) First mover advantages in the discount grocery industry. Eur. J. Marketing 39(7/8):872–884.Crossref, Google Scholar
• Distribution Economics Institute of Japan and Small and Medium Enterprise Agency of Japan (1972) Convenience-Store Manual (in Japanese) (The Distribution Economics Institute of Japan, Tokyo).Google Scholar
• Eaton B, Lipsey R (1979) The theory of market pre-emption: The persistence of excess capacity and monopoly in growing spatial markets. Economica 46(182):149–158.Crossref, Google Scholar
• Gielens K, Dekimpe MG (2001) Do international entry decisions of retail chains matter in the long run? Internat. J. Res. Marketing 18(3):235–259.Crossref, Google Scholar
• Gielens K, Dekimpe MG (2007) The entry strategy of retail firms into transition economies. J. Marketing 71(2):196–212.Crossref, Google Scholar
• Golder P, Tellis G (1993) Pioneer advantage: Marketing logic or marketing legend? J. Marketing Res. 30(2):158–170.Crossref, Google Scholar
• Goldman A (1992) Evaluating the performance of the Japanese distribution system. J. Retailing 68(1):11–39.Google Scholar
• Gupta S (1988) Impact of sales promotions on when, what, and how much to buy. J. Marketing Res. 25(4):342–355.Crossref, Google Scholar
• Holmes TJ (2011) The diffusion of Wal-Mart and economies of density. Econometrica 79(1):253–302.Crossref, Google Scholar
• Jia P (2008) What happens when Wal-Mart comes to town: An empirical analysis of the discount retailing industry. Econometrica 76(6):1263–1316.Crossref, Google Scholar
• Judd K (1985) Credible spatial preemption. RAND J. Econom. 16(2):153–166.Crossref, Google Scholar
• Kalyanaram G, Robinson W, Urban G (1995) Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research. Marketing Sci. 14(3):212–221.Link, Google Scholar
• Kardes F, Kalyanaram G, Chandrashekaran M, Dornoff R (1993) Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage. J. Consumer Res. 20(1):62–75.Crossref, Google Scholar
• Kleibergen F, Paap R (2006) Generalized reduced rank tests using the singular value decomposition. J. Econometrics 133(1):97–126.Crossref, Google Scholar
• Klemperer P (1987) Entry deterrence in markets with consumer switching costs. Econom. J. 97(Suppl):99–117.Google Scholar
• Korolishin J (2004) 7-Eleven shrinks time to market for seasonal product imports. STORES (April). http://www.fedex.com/us/retail/7eleven.pdf.Google Scholar
• Kosová R, Lafontaine F, Zhao B (2011) Scale, scope, ownership changes, and performance. Technical report, University of Michigan, Ann Arbor. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1931021.Google Scholar
• Kumar V, Fan J, Gulati R, Venkat P (2009) Practice prize paper–Marketing-mix recommendations to manage value growth at P&G Asia-Pacific. Marketing Sci. 28(4):645–655.Link, Google Scholar
• Lafontaine F (1992) Agency theory and franchising: Some empirical results. RAND J. Econom. 23(2):263–283.Crossref, Google Scholar
• Lieberman M, Montgomery D (1988) First-mover advantages. Strategic Management J. 9(S1):41–58.Crossref, Google Scholar
• Lieberman M, Montgomery D (1998) First-mover (dis) advantages: Retrospective and link with the resource-based view. Strategic Management J. 19(12):1111–1125.Crossref, Google Scholar
• Martin RE (1988) Franchising and risk management. Amer. Econom. Rev. 78(5):954–968.Google Scholar
• Michael S (2003) First mover advantage through franchising. J. Bus. Venturing 18(1):61–80.Crossref, Google Scholar
• Minkler AP (1990) An empirical analysis of a firm’s decision to franchise. Econom. Lett. 34(1):77–82.Crossref, Google Scholar
• Moore M, Boulding W, Goodstein R (1991) Pioneering and market share: Is entry time endogenous and does it matter? J. Marketing Res. 28(1):97–104.Crossref, Google Scholar
• Murphy K (2006) Slabs are joining scoops in ice cream retailing. New York Times (October 26), http://www.nytimes.com/2006/10/26/business/26sbiz.html.Google Scholar
• Neumark D, Zhang J, Ciccarella S (2008) The effects of Wal-Mart on local labor markets. J. Urban Econom. 63(2):405–430.Crossref, Google Scholar
• Nishida M (2014) The costs of zoning regulations in retail chains: the case of the City Planning Act of 1968 in Japan. J. Regulatory Econom. 45(3):305–328.Crossref, Google Scholar
• Nishida M (2015) Estimating a model of strategic network choice: The convenience-store industry in Okinawa. Marketing Sci. 34(1):20–38.Link, Google Scholar
• Peng S, Tabuchi T (2007) Spatial competition in variety and number of stores. J. Econom. Management Strategy 16(1):227–250.Google Scholar
• Prescott E, Visscher M (1977) Sequential location among firms with foresight. Bell J. Econom. 8(2):378–393.Crossref, Google Scholar
• Reibstein DJ, Farris PW (1995) Market share and distribution: A generalization, a speculation, and some implications. Marketing Sci. 14(3 suppl):G190–G202.Link, Google Scholar
• Robinson W, Fornell C (1985) Sources of market pioneer advantages in consumer goods industries. J. Marketing Res. 22(3):305–317.Crossref, Google Scholar
• Robinson WT (1988) Sources of market pioneer advantages: The case of industrial goods industries. J. Marketing Res. 25(1):87–94.Crossref, Google Scholar
• Rossi PE (2014) Even the rich can make themselves poor: A critical examination of IV methods in marketing applications. Marketing Sci. 33(5):655–672.Link, Google Scholar
• Schmalensee R (1978) Entry deterrence in the ready-to-eat breakfast cereal industry. Bell J. Econom. 9(2):305–327.Crossref, Google Scholar
• Small and Medium Enterprise Agency of Japan (1973) White Paper on Small Enterprises in Japan (in Japanese) (The Ministry of International Trade and Industry, Tokyo), http://www.chusho.meti.go.jp/pamflet/hakusyo/S48/02-03-04.html.Google Scholar
• Stock JH, Yogo M (2005) Testing for weak instruments in linear IV regression. Andrews DW, Stock JH, eds. Identification and Inference for Econometric Models: Essays in Honor of Thomas Rothenberg (Cambridge University Press, New York), 80–108.Crossref, Google Scholar
• TBC (2002) Japan’s Convenience Store Almanac (TBC, Tokyo).Google Scholar
• Tellis G, Golder P (1996) First to market, first to fail? Real causes of enduring market leadership. MIT Sloan Management Rev. 37(2):65–75.Google Scholar
• Urban GL, Carter T, Gaskin S, Mucha Z (1986) Market share rewards to pioneering brands: An empirical analysis and strategic implications. Management Sci. 32(6):645–659.Link, Google Scholar
• van Heerde H, Gupta S, Wittink D (2003) Is 75% of the sales promotion bump due to brand switching? No, only 33% is. J. Marketing Res. 40(4):481–491.Crossref, Google Scholar
• von Stackelberg H (1934) Marktform und Gleichgewicht (Verlag von Julis Springer, Vienna and Berlin).Google Scholar
• West D (1981) Testing for market preemption using sequential location data. Bell J. Econom. 12(1):129–143.Crossref, Google Scholar
• Zhu T, Singh V (2009) Spatial competition with endogenous location choices: An application to discount retailing. Quant. Marketing Econom. 7(1):1–35.Crossref, Google Scholar