Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews

Davide Proserpio
Davide Proserpio
[email protected]
Marshall School of Business, University of Southern California, Los Angeles, California 90089
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,
Georgios Zervas
Corresponding Author
Georgios Zervas
[email protected]
Questrom School of Business, Boston University, Boston, Massachusetts 02215
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Davide Proserpio

[email protected]

Marshall School of Business, University of Southern California, Los Angeles, California 90089

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Georgios Zervas

Corresponding Author

Georgios Zervas

[email protected]

Questrom School of Business, Boston University, Boston, Massachusetts 02215

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Published Online:18 Aug 2017https://doi.org/10.1287/mksc.2017.1043

Supplemental Material

mksc.2017.1043-sm.pdf

The replication files for this article are available HERE.

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Volume 36, Issue 5

September-October 2017

Pages 645-812

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Received:September 29, 2015
Accepted:September 19, 2016
Published Online:August 18, 2017

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Davide Proserpio, Georgios Zervas (2017) Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. Marketing Science 36(5):645-665.

https://doi.org/10.1287/mksc.2017.1043

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Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews

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Volume 36, Issue 5

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