Competitive Mobile Geo Targeting

Yuxin Chen
Yuxin Chen
[email protected]
New York University Shanghai, 200122 Shanghai, China
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,
Xinxin Li
Xinxin Li
[email protected]
University of Connecticut, Storrs, Connecticut 06269
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,
Monic Sun
Corresponding Author
Monic Sun
[email protected]
Boston University, Boston, Massachusetts 02215
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Yuxin Chen

[email protected]

New York University Shanghai, 200122 Shanghai, China

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Xinxin Li

[email protected]

University of Connecticut, Storrs, Connecticut 06269

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Monic Sun

Corresponding Author

Monic Sun

[email protected]

Boston University, Boston, Massachusetts 02215

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Published Online:23 May 2017https://doi.org/10.1287/mksc.2017.1030

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mksc.2017.1030-sm.pdf (203 KB)

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Volume 36, Issue 5

September-October 2017

Pages 645-812

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Received:March 08, 2015
Accepted:November 02, 2016
Published Online:May 23, 2017

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Yuxin Chen, Xinxin Li, Monic Sun (2017) Competitive Mobile Geo Targeting. Marketing Science 36(5):666-682.

https://doi.org/10.1287/mksc.2017.1030

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