Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Published Online:28 Sep 2017https://doi.org/10.1287/mksc.2017.1045
- Cited by
- 22 May 2026 | Sakarya İletişim, No. Advanced Online Publication
- 15 April 2026 | Journal of the Academy of Marketing Science, Vol. 7
- Journal of Business Research, Vol. 207
- 29 April 2025 | Nankai Business Review International, Vol. 16, No. 3
- 11 August 2025 | Schmalenbach Journal of Business Research, Vol. 77, No. 3
- 18 November 2024 | Management Science, Vol. 71, No. 8
- 28 January 2025 | Marketing Science, Vol. 44, No. 4
- 22 December 2024 | Production and Operations Management, Vol. 34, No. 6
- 30 September 2024 | Marketing Science, Vol. 44, No. 3
- 30 September 2024 | Journal of the Academy of Marketing Science, Vol. 53, No. 3
- 22 April 2024 | Management Science, Vol. 71, No. 1
- 11 October 2024 | FIIB Business Review, Vol. 37
- 5 June 2024 | Production and Operations Management, Vol. 33, No. 8
- 11 July 2024 | Foundations and Trends® in Marketing, Vol. 18, No. 3-4
- 4 June 2024 | Marketing Science, Vol. 43, No. 4
- 20 March 2024 | Marketing Science, Vol. 43, No. 3
- 1 November 2023 | International Economic Review, Vol. 65, No. 2
- 23 June 2023 | Journal of Economic Surveys, Vol. 38, No. 2
- 12 September 2023 | Journal of Marketing, Vol. 88, No. 2
- Innovations, Vol. N° 73, No. 1
- 3 January 2024 | International Journal of Electronic Commerce, Vol. 28, No. 1
- IEEE Transactions on Engineering Management, Vol. 71
- IEEE Transactions on Engineering Management, Vol. 71
- 22 March 2023 | Journal of Marketing Research, Vol. 60, No. 5
- Journal of the Association for Consumer Research, Vol. 8, No. 3
- 9 March 2022 | Journal of Economic Surveys, Vol. 37, No. 2
- Journal of World Business, Vol. 57, No. 5
- 30 March 2022 | Customer Needs and Solutions, Vol. 9, No. 1-2
- 27 May 2021 | Management Science, Vol. 68, No. 5
- 28 January 2021 | Decision Sciences, Vol. 53, No. 2
- SSRN Electronic Journal, Vol. 122
- 15 October 2021 | Frontiers in Psychology, Vol. 12
- 3 March 2021 | Journal of the Academy of Marketing Science, Vol. 49, No. 4
- 24 March 2021 | Information Systems Research, Vol. 32, No. 2
- 13 May 2021 | International Journal of Environmental Research and Public Health, Vol. 18, No. 10
- 27 August 2020 | Journal of Marketing, Vol. 85, No. 2
- SSRN Electronic Journal, Vol. 3
- SSRN Electronic Journal, Vol. 32
- SSRN Electronic Journal, Vol. 38
- SSRN Electronic Journal, Vol. 10
- 23 April 2020 | International Journal of Operations & Production Management, Vol. 40, No. 5
- Electronic Commerce Research and Applications, Vol. 43
- Journal of the Association for Consumer Research, Vol. 5, No. 3
- 26 May 2020 | Sustainability, Vol. 12, No. 11
- 6 March 2020 | Marketing Science, Vol. 39, No. 2
- 28 January 2020 | Journal of Marketing, Vol. 84, No. 2
- 24 January 2020 | Marketing Science, Vol. 39, No. 1
- 12 January 2019 | Journal of the Academy of Marketing Science, Vol. 47, No. 6
- 27 February 2021 | Journal of Media Economics, Vol. 32, No. 3-4
- Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth6 April 2019 | Quantitative Marketing and Economics, Vol. 17, No. 3
- Transportation Research Part D: Transport and Environment, Vol. 71
- 31 January 2022 | Journal of Interactive Marketing, Vol. 46, No. 1
- Tourism Management, Vol. 71
- 22 March 2019 | Marketing Science, Vol. 38, No. 2
- International Journal of Forecasting, Vol. 35, No. 1
- European Journal of Operational Research, Vol. 270, No. 1
- 16 July 2018 | Journal of Systems Science and Systems Engineering, Vol. 27, No. 4
- 1 December 2017 | Journal of Marketing Research, Vol. 54, No. 6
- SSRN Electronic Journal, Vol. 62
- SSRN Electronic Journal, Vol. 16
Volume 36, Issue 6
November-December 2017
Pages 813-1017, iii
Article Information
Supplemental Material
Metrics
Information
- Received:November 20, 2015
- Accepted:February 28, 2017
- Published Online:September 28, 2017
Copyright © 2017, INFORMS
Cite as
Stephan Seiler, Song Yao, Wenbo Wang (2017) Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment. Marketing Science 36(6):838-861.
https://doi.org/10.1287/mksc.2017.1045
Keywords
