Competitive Price Targeting with Smartphone Coupons

Jean-Pierre Dubé
Corresponding Author
Jean-Pierre Dubé
[email protected]
http://orcid.org/0000-0002-6488-9158
Booth School of Business, University of Chicago, Chicago, Illinois 60637; and National Bureau of Economic Research, Cambridge, Massachusetts 02138
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,
Zheng Fang
Zheng Fang
[email protected]
Business School, Sichuan University, 610000 Chengdu, China
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,
Nathan Fong
Nathan Fong
[email protected]
http://orcid.org/0000-0001-7891-3262
Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122
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,
Xueming Luo
Xueming Luo
[email protected]
http://orcid.org/0000-0002-5009-7854
Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122
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Corresponding Author

Jean-Pierre Dubé

Booth School of Business, University of Chicago, Chicago, Illinois 60637; and National Bureau of Economic Research, Cambridge, Massachusetts 02138

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Zheng Fang

[email protected]

Business School, Sichuan University, 610000 Chengdu, China

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Nathan Fong

[email protected]

http://orcid.org/0000-0001-7891-3262

Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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Xueming Luo

[email protected]

http://orcid.org/0000-0002-5009-7854

Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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Published Online:20 Oct 2017https://doi.org/10.1287/mksc.2017.1042

Supplemental Material

The replication files for this article are available HERE.

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Volume 36, Issue 6

November-December 2017

Pages 813-1017, iii

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Received:February 22, 2016
Accepted:January 24, 2017
Published Online:October 20, 2017

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Jean-Pierre Dubé, Zheng Fang, Nathan Fong, Xueming Luo (2017) Competitive Price Targeting with Smartphone Coupons. Marketing Science 36(6):944-975.

https://doi.org/10.1287/mksc.2017.1042

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Competitive Price Targeting with Smartphone Coupons

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