Super Bowl Ads

Wesley R. Hartmann
Corresponding Author
Wesley R. Hartmann
[email protected]
http://orcid.org/0000-0002-0211-2386
Graduate School of Business, Stanford University, Stanford, California 94305
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,
Daniel Klapper
Daniel Klapper
[email protected]
School of Business and Economics, Humboldt University Berlin, 10099 Berlin, Germany
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Wesley R. Hartmann

Corresponding Author

Wesley R. Hartmann

[email protected]

http://orcid.org/0000-0002-0211-2386

Graduate School of Business, Stanford University, Stanford, California 94305

Search for more papers by this author

Daniel Klapper

[email protected]

School of Business and Economics, Humboldt University Berlin, 10099 Berlin, Germany

Search for more papers by this author

Published Online:5 Oct 2017https://doi.org/10.1287/mksc.2017.1055

Supplemental Material

The replication files for this article are available HERE.

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Volume 37, Issue 1

January-February 2018

Pages 1-175, ii

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Received:May 21, 2015
Accepted:January 12, 2017
Published Online:October 05, 2017

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Wesley R. Hartmann, Daniel Klapper (2017) Super Bowl Ads. Marketing Science 37(1):78-96.

https://doi.org/10.1287/mksc.2017.1055

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Super Bowl Ads

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