Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Jean-Pierre Dubé
Jean-Pierre Dubé
[email protected]
http://orcid.org/0000-0002-6488-9158
National Bureau of Economic Research, Cambridge, Massachusetts 02138; and Booth School of Business, University of Chicago, Chicago, Illinois 60637
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,
Günter J. Hitsch
Corresponding Author
Günter J. Hitsch
[email protected]
Booth School of Business, University of Chicago, Chicago, Illinois 60637
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,
Peter E. Rossi
Peter E. Rossi
[email protected]
Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095
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National Bureau of Economic Research, Cambridge, Massachusetts 02138; and Booth School of Business, University of Chicago, Chicago, Illinois 60637

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Günter J. Hitsch

Corresponding Author

Günter J. Hitsch

[email protected]

Booth School of Business, University of Chicago, Chicago, Illinois 60637

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Peter E. Rossi

[email protected]

Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095

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Published Online:12 Jan 2018https://doi.org/10.1287/mksc.2017.1047

Supplemental Material

mksc.2017.1047-sm.pdf

The replication files for this article are available HERE.

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Volume 37, Issue 1

January-February 2018

Pages 1-175, ii

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Received:July 20, 2015
Accepted:December 19, 2016
Published Online:January 12, 2018

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Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi (2018) Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession. Marketing Science 37(1):22-53.

https://doi.org/10.1287/mksc.2017.1047

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Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

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