Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Published Online:https://doi.org/10.1287/mksc.2017.1047

References

  • Ailawadi KL, Neslin SA, Gedenk K (2001) Pursing the value-conscious consumer: Store brands versus national brand promotions. J. Marketing 65(1):71–89.CrossrefGoogle Scholar
  • Ailawadi KL, Pauwels K, Steenkamp JB (2008) Private-label use and store loyalty. J. Marketing 72(November):19–30.CrossrefGoogle Scholar
  • Ang S-H, Leong SM, Kotler P (2000) The Asian apocalypse: Crisis marketing for consumers and businesses. Long Range Planning 33:97–119.CrossrefGoogle Scholar
  • Apelbaum E, Gerstner E, Naik P (2003) The effects of expert quality evaluations vs. brand. J. Product Brand Management 12(3):154–165.CrossrefGoogle Scholar
  • Batra R, Sinha I (2000) Consumer-level factors moderating the success of private label brands. J. Retailing 76(2):175–191.CrossrefGoogle Scholar
  • Bronnenberg BJ, Dubé J, Gentzkow M, Shapiro JM (2015) Do pharmacists buy Bayer? Informed shoppers and the brand premium. Quart. J. Econom. 130(4):1669–1726.CrossrefGoogle Scholar
  • Cha W, Chintagunta P, Dhar S (2015) Food purchases during the Great Recession. Working paper, Booth School of Business, University of Chicago, Chicago.Google Scholar
  • Deaton A, Muellbauer J (1980a) An almost ideal demand system. Amer. Econom. Rev. 70(3):312–326.Google Scholar
  • Deaton A, Muellbauer J (1980b) Economics and Consumer Behavior (Cambridge University Press, New York).CrossrefGoogle Scholar
  • Dhar SK, Hoch SJ (1997) Why store brand penetration varies by retailer. Marketing Sci. 16(3):208–227.LinkGoogle Scholar
  • Dubé J, Hitsch G, Rossi PE (2010) State dependence and alternative explanations for consumer inertia. RAND J. Econom. 41(3):417–445.CrossrefGoogle Scholar
  • Erdem T, Zhao Y, Valenzuela A (2004) Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions and risk. J. Marketing Res. 41:86–100.CrossrefGoogle Scholar
  • Estelami H, Lehmann DR, Holden AC (2001) Macro-economic determinants of consumer price knowledge: A meta-analysis of four decades of research. Internat. J. Res. Marketing 18:341–355.CrossrefGoogle Scholar
  • Frank JN (2010) Consumers plan to stick with private label; price remains the reason. Private Label Buyer 25:6.Google Scholar
  • Gicheva D, Hastings J, Villas-Boas S (2010) Investigating income effects in scanner data: Do gasoline prices affect grocery purchases? Amer. Econom. Rev. 100:480–484.CrossrefGoogle Scholar
  • Gordon BR, Goldfarb A, Li Y (2013) Does price elasticity vary with economic growth? A cross-category analysis. J. Marketing Res. 50(1):4–23.CrossrefGoogle Scholar
  • Guerrieri V, Hartley D, Hurst E (2013) Endogenous gentrification and housing price dynamics. J. Public Econom. 100:45–60.CrossrefGoogle Scholar
  • Hammerbeck P (2008) Store brands: Ignore them at your peril. Brand Packaging 12(September):8–12.Google Scholar
  • Hansen K, Singh V, Chintagunta P (2006) Understanding store-brand purchase behavior across categories. Marketing Sci. 25(1):75–90.LinkGoogle Scholar
  • Hausman J, Leonard G, Zona JD (1994) Competitive analysis with differentiated products. Annales d’Économie et de Statistique 34:159–180.CrossrefGoogle Scholar
  • Hoch SJ, Banerji S (1993) When do private labels succeed? Sloan Management Rev. 34(4):57–67.Google Scholar
  • Iacoviello M (2011) Housing wealth and consumption. Internat. Finance Discussion Paper, Board of Governors of the Federal Reserve System, Washington, DC.Google Scholar
  • Imbens GW, Rubin DR (2015) Causal Inference for Statistics, Social, and Biomedical Sciences: An Introduction (Cambridge University Press, New York).CrossrefGoogle Scholar
  • Kamakura WA, Du RY (2012) How economic contractions and expansions affect expenditure patterns. J. Consumer Res. 39:229–247.CrossrefGoogle Scholar
  • Kilts Center for Marketing (2013) Consumer panel dataset manual. Technical report, Booth School of Business, University of Chicago, Chicago.Google Scholar
  • Kim J, Allenby GM, Rossi PE (2002) Modeling consumer demand for variety. Marketing Sci. 21(3):229–250.LinkGoogle Scholar
  • Kumar N, Steenkamp J-BEM (2007) Private Label Strategy: How to Meet the Store Brand Challenge (Harvard Business Review Press, Boston).Google Scholar
  • Lamey L, Deleersnyder B, Dekimpe MG, Steenkamp J-BEM (2007) How business cycles contribute to private-label success: Evidence from the United States and Europe. J. Marketing 71(1):1–15.CrossrefGoogle Scholar
  • Lamey L, Deleersnyder B, Steenkamp J-BEM, Dekimpe MG (2012) The effect of business-cycle fluctuations on private-label share: What has marketing conduct got to do with it? J. Marketing 76:1–19.CrossrefGoogle Scholar
  • Ma Y, Ailawadi KL, Gauri DK, Grewal D (2011) An empirical investigation of the impact of gasoline prices on grocery shopping behavior. J. Marketing 75(2):18–35.CrossrefGoogle Scholar
  • Mian A, Sufi A (2014) What explains the 2007–2009 drop in employment? Econometrica 82(6):2197–2223.CrossrefGoogle Scholar
  • Mian A, Rao K, Sufi A (2013) Household balance sheets, consumption, and the economic slump. Quart. J. Econom. 128(4):1687–1726.CrossrefGoogle Scholar
  • Mian A, Sufi A, Trebbi F (2015) Foreclosures, house prices, and the real economy. J. Finance 70(6):2587–2634.CrossrefGoogle Scholar
  • Murphy PE, Laczniak GR (1979) Generic supermarket items: A product and consumer analysis. J. Retailing 55(2):3–14.Google Scholar
  • Nevo A, Wong A (2015) The elasticity of substitution between time and market goods: Evidence from the Great Recession. Working Paper, National Bureau of Economic Research, Cambridge, MA.CrossrefGoogle Scholar
  • Nielsen (2011) Private brand U.S. outlook. Technical report, Nielsen Company, New York.Google Scholar
  • PR Newswire (2011) Private label gets a quality reputation, causing consumers to change their buying habits. (January 20).Google Scholar
  • Quelch JA, Harding D (1996) Brands versus private labels: Fighting to win. Harvard Bus. Rev. 74(1):99–109.Google Scholar
  • Raju JS, Seethuraman R, Dhar SK (1995) The introduction and performance of store brands. Management Sci. 41:957–978.LinkGoogle Scholar
  • Rosen DL (1984) Consumer perceptions of quality for generic grocery products: A comparison across product categories. J. Retailing 60:64–80.Google Scholar
  • Rouan R (2010) A new label on quality. Beverage Indust. 1019:22–23.Google Scholar
  • Stroebel J, Vavra J (2016) House prices, local demand, and retail prices. Working paper, Kilts Booth Marketing series, University of Chicago, Chicago.Google Scholar
  • ter Braak A, Geyskens I, Dekimpe MG (2014) Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions. J. Retailing 90(2):125–140.CrossrefGoogle Scholar
  • van Heerde HJ, Gijsenberg MJ, Dekimpe MG, Steenkamp J-BE (2013) Price and advertising effectiveness over the business cycle. J. Marketing Res. 50(2):177–193.CrossrefGoogle Scholar
  • Wong E (2008) Will private label clean up now? Brandweek 49:S40–S42.Google Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.