Some Customers Would Rather Leave Without Saying Goodbye

Eva Ascarza
Corresponding Author
Eva Ascarza
[email protected]
http://orcid.org/0000-0002-4840-5344
Columbia Business School, New York, New York 10027
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,
Oded Netzer
Oded Netzer
[email protected]
http://orcid.org/0000-0002-0099-8128
Columbia Business School, New York, New York 10027
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,
Bruce G. S. Hardie
Bruce G. S. Hardie
[email protected]
http://orcid.org/0000-0002-1596-3155
London Business School, London NW1 4SA, United Kingdom
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Eva Ascarza

Corresponding Author

Eva Ascarza

[email protected]

http://orcid.org/0000-0002-4840-5344

Columbia Business School, New York, New York 10027

Search for more papers by this author

Oded Netzer

[email protected]

http://orcid.org/0000-0002-0099-8128

Columbia Business School, New York, New York 10027

Search for more papers by this author

Bruce G. S. Hardie

[email protected]

http://orcid.org/0000-0002-1596-3155

London Business School, London NW1 4SA, United Kingdom

Search for more papers by this author

Published Online:9 Jan 2018https://doi.org/10.1287/mksc.2017.1057

Supplemental Material

mksc.2017.1057-sm.pdf

The replication files for this article are available HERE.

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Volume 37, Issue 1

January-February 2018

Pages 1-175, ii

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Received:January 09, 2016
Accepted:March 16, 2017
Published Online:January 09, 2018

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Eva Ascarza, Oded Netzer, Bruce G. S. Hardie (2018) Some Customers Would Rather Leave Without Saying Goodbye. Marketing Science 37(1):54-77.

https://doi.org/10.1287/mksc.2017.1057

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Some Customers Would Rather Leave Without Saying Goodbye

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