Advertising to Early Trend Propagators: Evidence from Twitter
Published Online:30 Jan 2018https://doi.org/10.1287/mksc.2017.1062
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Volume 37, Issue 2
March-April 2018
Pages 177-331
Article Information
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- Received:March 18, 2015
- Accepted:May 13, 2017
- Published Online:January 30, 2018
Copyright © 2018, INFORMS
Cite as
Anja Lambrecht, Catherine Tucker, Caroline Wiertz (2018) Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science 37(2):177-199.
https://doi.org/10.1287/mksc.2017.1062
Keywords
