Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers

Bing Jing
Corresponding Author
Bing Jing
[email protected]
http://orcid.org/0000-0002-1801-9979
Cheung Kong Graduate School of Business, 100738 Beijing, China
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Bing Jing

Corresponding Author

Bing Jing

[email protected]

http://orcid.org/0000-0002-1801-9979

Cheung Kong Graduate School of Business, 100738 Beijing, China

Search for more papers by this author

Published Online:2 May 2018https://doi.org/10.1287/mksc.2018.1084

Supplemental Material

mksc.2018.1084-sm.pdf (65 KB)

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  Transportation Research Part E: Logistics and Transportation Review, Vol. 126
- The optimal type of online channel considering showrooming
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  IEEE Access, Vol. 7
- Selling on Social Media? The Impact of Introducing A Shop Section on Social Media Fan Pages on Customer Behaviors
  SSRN Electronic Journal, Vol. 30
- Dual-Channel Operations: Implication of Free-riding and Decision Bias
  SSRN Electronic Journal, Vol. 26
- Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba
  SSRN Electronic Journal, Vol. 11
- When Showrooming Increases Retailer Profit
  1 August 2018 | Journal of Marketing Research, Vol. 55, No. 4
- Price Match Guarantees in the Age of Showrooming: An Empirical Analysis
  SSRN Electronic Journal, Vol. 8

Volume 37, Issue 3

May-June 2018

Pages 333-506

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Received:December 02, 2015
Accepted:December 09, 2017
Published Online:May 02, 2018

Cite as

Bing Jing (2018) Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers. Marketing Science 37(3):469-483.

https://doi.org/10.1287/mksc.2018.1084

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Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers

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Volume 37, Issue 3

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