An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

• Xiao Liu

  Corresponding Author

  Xiao Liu

  [email protected]

  http://orcid.org/0000-0002-7093-8534

  Stern School of Business, New York University, New York, New York 10012

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  ,
• Timothy Derdenger

  Timothy Derdenger

  [email protected]

  Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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  ,
• Baohong Sun

  Baohong Sun

  [email protected]

  Cheung Kong Graduate School of Business, 100006 Beijing, China

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