Real-Time Bidding in Online Display Advertising

Amin Sayedi
Corresponding Author
Amin Sayedi
[email protected]
http://orcid.org/0000-0003-2409-2387
Foster School of Business, University of Washington, Seattle, Washington 98195
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Amin Sayedi

Corresponding Author

Amin Sayedi

[email protected]

http://orcid.org/0000-0003-2409-2387

Foster School of Business, University of Washington, Seattle, Washington 98195

Search for more papers by this author

Published Online:12 Jun 2018https://doi.org/10.1287/mksc.2017.1083

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mksc.2017.1083-sm.pdf (227 KB)

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Volume 37, Issue 4

July-August 2018

Pages 507-684

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Received:February 14, 2017
Accepted:November 13, 2017
Published Online:June 12, 2018

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Amin Sayedi (2018) Real-Time Bidding in Online Display Advertising. Marketing Science 37(4):553-568.

https://doi.org/10.1287/mksc.2017.1083

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Real-Time Bidding in Online Display Advertising

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