Focus on Authors
On Amir (“The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales”) is the Wolfe Family Presidential Endowed Chair in Life Sciences, Innovation, and Entrepreneurship and professor of marketing at the Rady School of Management, UC San Diego. He uses psychological and economic principles to identify customer decision-making mechanisms and their influences on pricing and promotion strategies, choices under risk and uncertainty, and preference dynamics. Amir received his PhD in management science and marketing from MIT Sloan School of Management in 2003.
Piyush Anand (“Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer”) is assistant professor of marketing at Rice University, Jones Graduate School of Business. His research explores how machine learning methods can be used to examine consumer and firm behavior. He received his PhD in 2021 from Cornell University and is the recipient of the 2020 INFORMS Society for Marketing Science Doctoral Dissertation Award and 2019 Shankar-Spiegel Dissertation Proposal Award.
Kristina Brecko (“New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market”) is an assistant professor at the University of Rochester, Simon Business School. Her research focuses on core marketing questions, such as product and pricing strategy, especially as applied to sustainability-related areas. She explores trade-offs faced by consumers when making purchase decisions and how firm and public policy can be used to influence these trade-offs and, thus, impact consumer and firm surplus. She received her PhD in marketing from Stanford University.
Bart J. Bronnenberg (“Comment on ‘Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?’”) is a professor of marketing at the Tilburg School of Economics and Management, research fellow of Center for Economic Policy Research, and academic trustee at Marketing Science Institute. He holds PhD and MSc degrees in management from INSEAD and an MSc degree from Twente University. His research on the formation of preferences consumer search and consumer time use has been published in leading marketing and economics journals.
Rajesh Chandy (“When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs”) is professor of marketing and the Tony and Maureen Wheeler Chair in Entrepreneurship at London Business School. He is also the academic director of the Wheeler Institute for Business and Development. Rajesh’s research lies at the intersection of business and development. Chandy is a member of the advisory board of the Journal of Marketing and a co-editor of the journal’s special issue on “Better Marketing for a Better World”. He is also co-editor of the Management Science special issue on “Business and Climate Change”, and previously served as an area editor for Management Science.
Junhong Chu (“A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets”) is a professor of marketing at University of Hong Kong. She obtained her PhD in marketing from the University of Chicago and her BA in economics from Peking University. She is an empirical modeler and works on big data. She does research on platform markets and the sharing economy and has published over 20 papers in leading journals. She sits on the editorial board of Marketing Science and the Journal of Interactive Marketing. She was a 2011 Marketing Science Institute Young Scholar.
Jean-Pierre Dubé (“Comment on ‘Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?’“) is the James M. Kilts distinguished service professor of marketing at the University of Chicago, director of Kilts Center for Marketing, research fellow at the National Bureau of Economic Research, and academic trustee at Marketing Science Institute. He has a BSc from the University of Toronto and an MA and PhD in economics from Northwestern University. His research studying consumer demand behavior and firms’ marketing decisions has been published in the leading marketing and economics journals.
Kristen Duke (“The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales”) is an assistant professor of marketing at the Rotman School of Management at the University of Toronto and a research fellow at Behavioural Economics in Action at Rotman (BEAR). Her research investigates consumer decision-making, particularly when choices involve risk, uncertainty, or emotional complexity. She explores the impact of choice structures and the framing of information on choice and welfare. She received her PhD in Marketing from UC San Diego in 2019.
Magda Hassan (“When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs”) is an assistant professor of marketing at Alliance Manchester Business School. She earned her PhD from the University of Cambridge. Magda’s general research interest is in the field of marketing strategy and the role it plays in addressing global societal challenges. Her current work focuses on discovering strategies to improve the performance of micro-entrepreneurs operating in emerging and subsistence markets. Magda’s work has been published in Marketing Science, Journal of Product Innovation Management and AMS Review. Her research has received several awards.
Elisabeth Honka (“Search Gaps and Consumer Fatigue”) is an associate professor of marketing at the University of California, Los Angeles (UCLA). She received her PhD in marketing from The University of Chicago Booth School of Business. Before her position at UCLA Anderson, she held a faculty position at the University of Texas at Dallas. Her research focuses on consumer search, advertising content, and demand estimation. Her research has been published in journals such as Marketing Science and the RAND Journal of Economics.
Clarence Lee (“Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer”) is a co-founder of Eisengard AI and was formerly a faculty at Cornell University. His research applies machine learning methods to problems in digital transformation and customer analytics. Clarence received a doctorate from Harvard and holds degrees in Computer Science from MIT. His past work has received recognition, including the Wyss Award for Excellence in Doctoral Research at the Harvard Business School, the Clayton Dissertation Proposal Award from the Marketing Science Institute, and the Paul E. Green Award from the American Marketing Association.
Yphtach Lelkes (“Commentary on ‘Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?’”) is an associate professor at the Annenberg School for Communication and Political Science (secondary) at the University of Pennsylvania.
Jura Liaukonyte (“Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”) is the Dake Family Associate Professor at the Dyson School of the S. C. Johnson College of Business, Cornell University. Her primary research areas include economics of advertising, strategic pricing, behavioral economics, and data-driven marketing. She received her PhD in economics from the University of Virginia.
Jura Liaukonyte (“Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune”) is the Dake Family associate professor at the Dyson School of the SC Johnson College of Business, Cornell University. Her primary research areas include economics of advertising, strategic pricing, behavioral economics, and data-driven marketing. She received her PhD in economics from the University of Virginia.
Lan Luo (“Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition”) is associate professor of marketing at the University of Southern California. She has received several prestigious research awards, including the John D.C. Little Award, the Donald R. Lehmann Award (twice), and the Paul E. Green Award finalist (twice). She serves as an associate editor for Marketing Science and the vice president of practice for the INFORMS Marketing Science community. She led the Amazon Studios Science team from 2021 to 2022.
Om Narasimhan (“When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs”) is a professor in the Department of Management at the London School of Economics.
Oded Netzer (“Frontiers: Polarized America: From Political Polarization to Preference Polarization”) is the Arthur J. Samberg Professor of Business at the Columbia Business School and an affiliate of the Columbia Data Science Institute. His research centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. Professor Netzer published numerous papers in the leading scholarly journals. His award-winning research is broadly read and highly cited.
Sungsik Park (“Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price”) is an assistant professor of marketing at the Darla Moore School of Business, University of South Carolina. He focuses his research on word-of-mouth, observational learning and pricing. Sungsik holds a PhD in business administration (marketing) from the University of Florida, an MS in industrial engineering from the Seoul National University, and a BS in industrial engineering and a BA in applied statistics from the Yonsei University.
Koen Pauwels (“Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition”) is a distinguished professor at Northeastern University and co-director of its Digital, Analytics, Technology and Automation Initiative. Named a worldwide top 2% scientist, he published dozens of award-winning articles on marketing effectiveness and books on marketing analytics and digital transformation. As principal research scientist at Amazon Ads, he turns data into advice for hundreds of thousands of advertisers.
Jaideep Prabhu (“When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs”) is the professor of marketing, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, and the director of the Centre for India & Global Business. Jaideep’s research interest is in international business, marketing, strategy, and innovation. Jaideep is an area editor of the Journal of Marketing, Customer Needs and Solutions. He is on the editorial board of the Journal of Product Innovation Management, the advisory board of Journal of Management Studies and a member of the senior advisory board of the European Journal of Marketing.
Raena Saddler (“Editorial: Marketing’s Role in the Evolving Discipline of Product Management”) is the Head of Product Equity at Meta, where she leads cross-company work focused on making Meta’s products more fair, equitable, and inclusive. Prior to this role, she was VP of Product & Managing Director at the Sheryl Sandberg & Dave Goldberg Family Foundation, which runs Lean In and Option B. Raena holds a Bachelor’s degree from Stanford University, and a Master’s degree from Harvard Divinity School in Religion, Ethics, & Politics.
Verena Schoenmueller (“Frontiers: Polarized America: From Political Polarization to Preference Polarization”) is an assistant professor at ESADE, Barcelona, Spain. Before joining ESADE, she was an assistant professor at Bocconi University and a postdoctoral fellow at Columbia Business School. Her research focuses on how user-generated content affects and reflects consumer behavior.
Jeffrey D. Shulman (“Editorial: Marketing’s Role in the Evolving Discipline of Product Management”) is proud father to Audrey and Olivia, husband to Stephanie, brother to Darren, and son to Gary and Carol Shulman. As The Product Management Center’s founding director at the University of Washington, he is developing a more diverse, inclusive, and skilled PM community. In addition to publishing research applying game theory in marketing, Shulman produced On the Brink, a film available on PBS.org. Shulman is an associate editor at Marketing Science, Management Science, and Quantitative Marketing and Economics; and senior editor at POM Journal.
Florian Stahl (“Frontiers: Polarized America: From Political Polarization to Preference Polarization”) is a professor of quantitative marketing at the University of Mannheim. His research focuses on the allocation, dynamics, and measurement of marketing activities and their impact on consumer behavior, product demand, and firm performance in various industries. His research results have appeared in leading scholarly journals, and he won the 2012 H. Paul Root Award, the 2012 Robert D. Buzzell MSI Best Paper Award, the 2014 IJRM Best Paper Award, and the 2021 Donald R. Lehmann Award.
Chuang Tang (“A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets”) is an assistant professor of marketing at Peking University HSBC Business School. He received his BEng from Shanghai Jiaotong University and PhD in marketing from National University of Singapore. He uses various empirical methods, including structural models and causal inference, in his research. On the substantive research areas, he investigates the effects of business strategies and explores users’ behaviors in digital platform markets, especially in sharing economy platforms.
Olivier Toubia (“Editorial: Marketing’s Role in the Evolving Discipline of Product Management”) is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation, including preference measurement and idea generation. Specifically, he combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity. He currently serves as the Editor-in-Chief at the journal Marketing Science. He teaches a course on Foundations of Innovation and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.
Anna Tuchman (“Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”; “Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune”) is an associate professor of marketing at the Kellogg School of Management at Northwestern University. Her research addresses economic questions related to advertising, pricing, and public policy. She received her PhD in marketing from the Stanford Graduate School of Business.
Raluca M. Ursu (“Search Gaps and Consumer Fatigue”) is an assistant professor of marketing at New York University, Stern School of Business. She holds a PhD in economics from the University of Chicago and a BA from Mount Holyoke College. Her research interests focus on the areas of industrial organization, quantitative marketing, and consumer search, with an emphasis on online markets. She is the winner of the 2019 INFORMS Frank M. Bass Award and a finalist for the 2019 INFORMS John D.C. Little Award.
Man Xie (“Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price”) is an assistant professor of marketing at the Thunderbird School of Global Management, Arizona State University. Her research focuses on digital pricing, consumer choice and expectation, and sustainability. She holds a PhD in marketing from the University of Florida, an MA in economics, a BA in economics, and a BS in psychology from Peking University.
Jinhong Xie (“Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price”) is JC Penney Eminent Scholar Chair and Professor of Marketing at the Warrington College of Business, University of Florida. She holds a BEng from Tsinghua University, an MS from the Second Academy of the Ministry of Aerospace Industry (China), and an MS and PhD degrees from Carnegie Mellon University. Her recent research focuses on innovation of online business models and impacts of social media on consumers and marketing strategy.
Dai Yao (“A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets”) is an associate professor of marketing at The Hong Kong Polytechnic University. He graduated from INSEAD with a PhD in Marketing, Singapore Management University with an MSc in Operations Management, and Tsinghua University with a BEng in Computer Science and Technology. He is enthusiastic in developing statistics, artificial intelligence, neuroscience, and economics-based solutions for business problems, and has published papers in marketing and management journals.
Qianyun Zhang (“Search Gaps and Consumer Fatigue”) is a PhD alumnus of the New York University Stern School of Business's marketing department in 2021. Her PhD work focuses on understanding how people search and use the information they receive to make decisions.
Xinrong Zhu (“Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”; “Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune”) is an assistant professor of marketing at the Imperial College Business School. Her research interests are in retail analytics, vertically related markets, and public policy. She received her PhD in economics from the University of Wisconsin–Madison.
