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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial: Marketing’s Role in the Evolving Discipline of Product Management

Pages:1–5

Published Online:December 23, 2022

https://doi.org/10.1287/mksc.2022.1428

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Research Articles

Free Access
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition

Pages:6–10

Published Online:October 21, 2022

https://doi.org/10.1287/mksc.2022.1412

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Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Pages:11–25

Published Online:August 11, 2022

https://doi.org/10.1287/mksc.2022.1386

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Free Access
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”

Pages:26–27

Published Online:October 26, 2022

https://doi.org/10.1287/mksc.2022.1414

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Free Access
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”

Pages:28–31

Published Online:December 15, 2022

https://doi.org/10.1287/mksc.2022.1426

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Free Access
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Pages:32–36

Published Online:October 22, 2022

https://doi.org/10.1287/mksc.2022.1411

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Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price

Pages:37–47

Published Online:October 6, 2022

https://doi.org/10.1287/mksc.2022.1402

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Open Access
Frontiers: Polarized America: From Political Polarization to Preference Polarization

Pages:48–60

Published Online:December 8, 2022

https://doi.org/10.1287/mksc.2022.1408

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New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market

Pages:61–86

Published Online:August 23, 2022

https://doi.org/10.1287/mksc.2022.1389

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The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales

Pages:87–109

Published Online:May 20, 2022

https://doi.org/10.1287/mksc.2022.1364

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Search Gaps and Consumer Fatigue

Pages:110–136

Published Online:March 22, 2022

https://doi.org/10.1287/mksc.2022.1359

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When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

Pages:137–165

Published Online:December 1, 2022

https://doi.org/10.1287/mksc.2022.1379

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A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets

Pages:166–188

Published Online:June 3, 2022

https://doi.org/10.1287/mksc.2022.1369

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Open Access
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer

Pages:189–207

Published Online:August 3, 2022

https://doi.org/10.1287/mksc.2022.1365

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Focus on Authors

Free Access
Focus on Authors

Pages:208–211

Published Online:February 6, 2023

https://doi.org/10.1287/mksc.2022.1427

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:February 6, 2023

https://doi.org/10.1287/mksc.2023.eb.v42n1

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