Jūra Liaukonytė, Anna Tuchman, Xinrong Zhu (2022) Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune. Marketing Science 42(1):32-36.
The authors thank Yphtach Lelkes, Bart Bronnenberg, and Jean-Pierre Dubé for thoughtful commentaries on our paper, as well as the editor, Olivier Toubia, for inviting us to write this rejoinder. The authors also thank Daniel McCarthy and Earnest Research for facilitating access to the Spotify subscriber data. The author names are listed in alphabetical order.
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