Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
Published Online:15 Dec 2022https://doi.org/10.1287/mksc.2022.1426
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Volume 42, Issue 1
January-February 2023
Pages 1-211, iii
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- Received:August 26, 2022
- Accepted:September 08, 2022
- Published Online:December 15, 2022
Copyright © 2022, INFORMS
Cite as
Bart J. Bronnenberg, Jean-Pierre Dubé (2022) Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”. Marketing Science 42(1):28-31.
https://doi.org/10.1287/mksc.2022.1426
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