Open Access

Frontiers: Polarized America: From Political Polarization to Preference Polarization

Verena Schoenmueller
Corresponding Author
Verena Schoenmueller
[email protected]
https://orcid.org/0000-0001-6285-1415
ESADE, Universitat Ramon Llull, 08172 San Cugat del Valles (Barcelona), Spain;Bocconi University, 20136 Milano, Italy;
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,
Oded Netzer
Oded Netzer
[email protected]
https://orcid.org/0000-0002-0099-8128
Columbia Business School, New York, New York 10027;
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,
Florian Stahl
Florian Stahl
[email protected]
https://orcid.org/0000-0002-2846-3424
University of Mannheim, 68131 Mannheim, Germany
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Verena Schoenmueller

Corresponding Author

Verena Schoenmueller

[email protected]

https://orcid.org/0000-0001-6285-1415

ESADE, Universitat Ramon Llull, 08172 San Cugat del Valles (Barcelona), Spain;Bocconi University, 20136 Milano, Italy;

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,

Oded Netzer

[email protected]

https://orcid.org/0000-0002-0099-8128

Columbia Business School, New York, New York 10027;

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,

Florian Stahl

[email protected]

https://orcid.org/0000-0002-2846-3424

University of Mannheim, 68131 Mannheim, Germany

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Published Online:8 Dec 2022https://doi.org/10.1287/mksc.2022.1408

Supplemental Material

mksc.2022.1408.sm1.pdf

The replication files for this article are available HERE.

cover image Marketing Science

Volume 42, Issue 1

January-February 2023

Pages 1-211, iii

Article Information

Supplemental Material

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Received:August 31, 2020
Accepted:May 22, 2022
Published Online:December 08, 2022

Copyright © 2022 The Author(s)

Cite as

Verena Schoenmueller, Oded Netzer, Florian Stahl (2022) Frontiers: Polarized America: From Political Polarization to Preference Polarization. Marketing Science 42(1):48-60.

https://doi.org/10.1287/mksc.2022.1408

Keywords

Acknowledgments

The authors thank Stefan Kluge and Leonie Gehrmann for their excellent research support. Researcher(s)’ own analyses calculated (or derived) based in part on data from Nielsen Consumer LLC and marketing databases provided through the NielsenIQ Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business.

The conclusions drawn from the NielsenIQ data are those of the researcher(s) and do not reflect the views of NielsenIQ. NielsenIQ is not responsible for, had no role in, and was not involved in analyzing and preparing the results reported herein.