Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition
Published Online:21 Oct 2022https://doi.org/10.1287/mksc.2022.1412
- Cited by
- 26 November 2024 | Marketing Science, Vol. 44, No. 2
Volume 42, Issue 1
January-February 2023
Pages 1-211, iii
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- Received:September 07, 2022
- Accepted:September 08, 2022
- Published Online:October 21, 2022
Copyright © 2022, INFORMS
Cite as
Lan Luo, Koen Pauwels (2022) Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition. Marketing Science 42(1):6-10.
https://doi.org/10.1287/mksc.2022.1412
Keywords
All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.
