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April 10, 2013 - May 11, 2026
April 10, 2013 - May 11, 2026
Corresponding Author
Jūra Liaukonytė
[email protected]https://orcid.org/0000-0002-9820-8832
S.C. Johnson College of Business, Cornell University, Ithaca, New York 14850;
Anna Tuchman
[email protected]https://orcid.org/0000-0003-1345-184X
Kellogg School of Management, Northwestern University, Evanston, Illinois 60208;
Xinrong Zhu
[email protected]https://orcid.org/0000-0002-3901-4587
Department of Marketing, Imperial College Business School, London SW7 2AZ, United Kingdom
Corresponding Author
Jūra Liaukonytė
[email protected]https://orcid.org/0000-0002-9820-8832
S.C. Johnson College of Business, Cornell University, Ithaca, New York 14850;
Anna Tuchman
[email protected]https://orcid.org/0000-0003-1345-184X
Kellogg School of Management, Northwestern University, Evanston, Illinois 60208;
Xinrong Zhu
[email protected]https://orcid.org/0000-0002-3901-4587
Department of Marketing, Imperial College Business School, London SW7 2AZ, United Kingdom
The replication files for this article are available HERE.
Copyright © 2022, INFORMS
The authors thank the Cornell University Business of Food Initiative. They also thank Tomasso Bondi, Omid Rafieian, Stephan Seiler, and Suzanne Shu for their helpful comments, as well as Ngodoo Zume for excellent research assistance. The authors’ names are listed in alphabetical order.
