When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

Magda Hassan
Corresponding Author
Magda Hassan
[email protected]
https://orcid.org/0000-0002-6618-0003
Alliance Manchester Business School, The University of Manchester, Manchester M15 6PB, United Kingdom;
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Jaideep Prabhu
Jaideep Prabhu
[email protected]
https://orcid.org/0000-0002-8919-9567
Cambridge Judge Business School, University of Cambridge, Cambridge CB2 1AG, United Kingdom;
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,
Rajesh Chandy
Rajesh Chandy
[email protected]
https://orcid.org/0000-0001-6633-2073
London Business School, London NW1 4SA, United Kingdom;
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Om Narasimhan
Om Narasimhan
[email protected]
https://orcid.org/0000-0001-8027-8800
The London School of Economics and Political Science, London WC2A 2AE, United Kingdom
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Corresponding Author

Magda Hassan

[email protected]

https://orcid.org/0000-0002-6618-0003

Alliance Manchester Business School, The University of Manchester, Manchester M15 6PB, United Kingdom;

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,

Jaideep Prabhu

[email protected]

https://orcid.org/0000-0002-8919-9567

Cambridge Judge Business School, University of Cambridge, Cambridge CB2 1AG, United Kingdom;

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,

Rajesh Chandy

[email protected]

https://orcid.org/0000-0001-6633-2073

London Business School, London NW1 4SA, United Kingdom;

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,

Om Narasimhan

[email protected]

https://orcid.org/0000-0001-8027-8800

The London School of Economics and Political Science, London WC2A 2AE, United Kingdom

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Published Online:1 Dec 2022https://doi.org/10.1287/mksc.2022.1379

Supplemental Material

mksc.2022.1379.sm1.pdf

The replication files for this article are available HERE.

cover image Marketing Science

Volume 42, Issue 1

January-February 2023

Pages 1-211, iii

Article Information

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Received:July 04, 2016
Accepted:February 10, 2022
Published Online:December 01, 2022

Copyright © 2022, INFORMS

Cite as

Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan (2022) When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. Marketing Science 42(1):137-165.

https://doi.org/10.1287/mksc.2022.1379

Keywords

Acknowledgments

The authors thank Christopher Woodruff, Gerard Tellis, and Jan Heide for their valuable feedback throughout the process of writing this paper. The authors have also received valuable comments from the audiences at the London School of Economics, London Business School, Warwick Business School, Cambridge Judge Business School, IE Business School, the Yale China India conference, the Theory and Practice in Marketing conference, the European Marketing Academy conference, and the Winter AMA conference.