Search Gaps and Consumer Fatigue

The authors thank Tomomichi Amano, Simon Anderson, On Amir, Heski Bar-Issac, Alix Barasch, Bryan Bollinger, David Brown, Daria Dzyabura, Eric Greenleaf, Robert Kent, Sarah Komisarow, Matthew McGranaghan, Kanishka Misra, Dee Muir, Eitan Muller, Zach Nolan, Brennan Platt, Anita Rao, Andrew Rhodes, Robbie Sanders, Daniel Savelle, Sandro Shelegia, Jackie Silverman, Andrey Simonov, James Smith, Yi-Lin Tsai, Marton Varga, and Ken Wilbur; seminar participants at the Rotman School of Management (Toronto), the Rady School of Management (University of California, San Diego), and the University of Delaware; and attendees of the 2019 Marketing Science/INFORMS conference, the 2020 Consumer Search Digital Seminar Series, and the 2021 Virtual Quant Marketing Seminar for comments. The authors have greatly benefited from the careful and meticulous help offered by Ishita Verma, Jian Zhang, and Xinyu Wei in augmenting and processing our data. The authors also thank Siham El Kihal and GfK for helping us obtain the data. The usual disclaimer applies.