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Response—On Establishing a Dialogue in Television Viewing Research

Roland T. Rust
Roland T. Rust
University of Texas, Austin
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Mark I. Alpert
Mark I. Alpert
University of Texas, Austin
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Roland T. Rust

University of Texas, Austin

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Mark I. Alpert

University of Texas, Austin

Search for more papers by this author

Published Online:1 May 1984https://doi.org/10.1287/mksc.3.2.126

Abstract

Response to the commentary Pringle, L. G. 1984. A Comment. Marketing Sci.3 125–126 on author's paper Rust, R. T., M. I. Alpert. 1984. An audience flow model of television viewing choice. Marketing Sci.3 113–124.

Volume 3, Issue 2

May 1984

Pages 83-178

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Published Online:May 01, 1984

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Roland T. Rust, Mark I. Alpert, (1984) Response—On Establishing a Dialogue in Television Viewing Research. Marketing Science 3(2):126-127.

https://doi.org/10.1287/mksc.3.2.126

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Response—On Establishing a Dialogue in Television Viewing Research

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Volume 3, Issue 2

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