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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Testing Competitive Market Structures

Pages:83–112

Published Online:May 1, 1984

https://doi.org/10.1287/mksc.3.2.83

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An Audience Flow Model of Television Viewing Choice

Pages:113–124

Published Online:May 1, 1984

https://doi.org/10.1287/mksc.3.2.113

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A Comment

Pages:125–126

Published Online:May 1, 1984

https://doi.org/10.1287/mksc.3.2.125

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Response—On Establishing a Dialogue in Television Viewing Research

Pages:126–127

Published Online:May 1, 1984

https://doi.org/10.1287/mksc.3.2.126

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A Price Discrimination Theory of Coupons

Pages:128–147

Published Online:May 1, 1984

https://doi.org/10.1287/mksc.3.2.128

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Optimal Pricing and Advertising Policies for New Product Oligopoly Models

Pages:148–168

Published Online:May 1, 1984

https://doi.org/10.1287/mksc.3.2.148

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Technical Note—A Pure Birth Model of Optimal Advertising with Word-of-Mouth

Pages:169–178

Published Online:May 1, 1984

https://doi.org/10.1287/mksc.3.2.169

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