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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Variety Seeking Through Brand Switching

Pages:1–22

Published Online:February 1, 1984

https://doi.org/10.1287/mksc.3.1.1

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Assessing Validity and Test-Retest Reliability for “Pick K of N” Data

Pages:23–40

Published Online:February 1, 1984

https://doi.org/10.1287/mksc.3.1.23

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Targeting the Switchable Industrial Customer

Pages:41–54

Published Online:February 1, 1984

https://doi.org/10.1287/mksc.3.1.41

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An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing

Pages:55–72

Published Online:February 1, 1984

https://doi.org/10.1287/mksc.3.1.55

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Free Access
Technical Note—Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis

Pages:73–82

Published Online:February 1, 1984

https://doi.org/10.1287/mksc.3.1.73

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