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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Defensive Marketing Strategies

Pages:319–360

Published Online:November 1, 1983

https://doi.org/10.1287/mksc.2.4.319

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A Model for Evaluating the Profitability of Coupon Promotions

Pages:361–388

Published Online:November 1, 1983

https://doi.org/10.1287/mksc.2.4.361

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Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares

Pages:389–405

Published Online:November 1, 1983

https://doi.org/10.1287/mksc.2.4.389

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Optimal Price Subsidy Policy for Accelerating the Diffusion Of Innovation

Pages:407–420

Published Online:November 1, 1983

https://doi.org/10.1287/mksc.2.4.407

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