A Logit Model of Brand Choice Calibrated on Scanner Data

Pages:203–238

Published Online:August 1, 1983

https://doi.org/10.1287/mksc.2.3.203

Managing Channel Profits

Pages:239–272

Published Online:August 1, 1983

https://doi.org/10.1287/mksc.2.3.239

A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance

Pages:273–295

Published Online:August 1, 1983

https://doi.org/10.1287/mksc.2.3.273

Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework

Pages:297–317

Published Online:August 1, 1983

https://doi.org/10.1287/mksc.2.3.297

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