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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

A Logit Model of Brand Choice Calibrated on Scanner Data

Pages:203–238

Published Online:August 1, 1983

https://doi.org/10.1287/mksc.2.3.203

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Managing Channel Profits

Pages:239–272

Published Online:August 1, 1983

https://doi.org/10.1287/mksc.2.3.239

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A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance

Pages:273–295

Published Online:August 1, 1983

https://doi.org/10.1287/mksc.2.3.273

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Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework

Pages:297–317

Published Online:August 1, 1983

https://doi.org/10.1287/mksc.2.3.297

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