Technical Note—Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis
Published Online:1 Feb 1984https://doi.org/10.1287/mksc.3.1.73
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Volume 3, Issue 1
February 1984
Pages 1-82
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- Published Online:February 01, 1984
© 1984 INFORMS
Cite as
Philippe Cattin, Girish Punj, (1984) Technical Note—Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis. Marketing Science 3(1):73-82.
https://doi.org/10.1287/mksc.3.1.73
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