Reply—Considerations in the Use of Probabilistic Multidimensional Scaling Models

Authors' reply to comments (McMennamin, J. L. 1986. Commentary. Marketing Sci.5 345 and Windal, P. 1986. Commentary. Marketing Sci.5 346–347.) about their paper (MacKay, D. B., J. L. Zinnes. 1986. A probabilistic model for the multidimensional scaling of proximity and preference data. Marketing Sci.5 325–344.).