Reply
Published Online:1 May 1987https://doi.org/10.1287/mksc.6.2.206
Abstract
Reply to commentaries (Dodson, J. A., J. B. Brodsky. 1987. Commentary. Marketing Sci.6 202–203 and Johnson, R. M. 1987. Commentary. Marketing Sci.6 204–205.) to authors' paper (Sudharshan, D., J. H. May, A. D. Shocker. 1987. A simulation comparison of methods for new product location. Marketing Sci.6 182–201.).
