On “Testing Competitive Market Structures”
Published Online:1 Nov 1991https://doi.org/10.1287/mksc.10.4.338
Abstract
A recent paper by Novak and Stangor (Marketing Science, Winter 1987) on testing competitive market structures involves testing a two-sided hypothesis to determine the nature of the competitive market structure. In this paper we provide an improvement to the Novak and Stangor procedure by considering a one-sided multivariate hypothesis and suggest methods for testing such hypotheses.
