Technical Note—Simplified Estimation Procedures for MCI Models
Published Online:1 Aug 1982https://doi.org/10.1287/mksc.1.3.314
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Volume 1, Issue 3
August 1982
Pages 243-322
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- Published Online:August 01, 1982
© 1982 INFORMS
Cite as
Masao Nakanishi, Lee G. Cooper, (1982) Technical Note—Simplified Estimation Procedures for MCI Models. Marketing Science 1(3):314-322.
https://doi.org/10.1287/mksc.1.3.314
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