On the Reliability and Predictive Validity of Purchase Intention Measures

Pages:243–286

Published Online:August 1, 1982

https://doi.org/10.1287/mksc.1.3.243

Nonlinear Pricing in Markets with Interdependent Demand

Pages:287–313

Published Online:August 1, 1982

https://doi.org/10.1287/mksc.1.3.287

Free Access
Technical Note—Simplified Estimation Procedures for MCI Models

Pages:314–322

Published Online:August 1, 1982

https://doi.org/10.1287/mksc.1.3.314

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